Real estate news update | October 20, 2026 | KennethHoffmaster.com
Quick take: The October 20 report shows contract signings down 7.3% in September, with implications for buyers and sellers in Pennsylvania and Southwest Florida.
A major national housing number was released Tuesday
The National Association of Realtors reported October 20 that its September pending home sales index fell 7.3% from the prior month to 66.0, the lowest reading since the index began in 2001. Reuters reported that contracts were down 11.3% from a year earlier and that all four U.S. regions experienced monthly declines. Pending sales count newly signed contracts and generally lead completed sales by a month or two.
If you’re weighing a sale while buyers hesitate, you can start with a free, property-specific home-value review with Ken rather than relying on a national index.
What the number does and does not say
A sharp national decline in contract activity suggests many potential buyers are hesitating as financing costs rise. It does not mean every local market is crashing or that a particular property is worth 7.3% less. Schuylkill County, Berks County and the greater Fort Myers/Cape Coral area differ in inventory, insurance costs, property types and the share of cash buyers. Local closed comparable sales remain the sounder basis for an asking price or offer.
How buyers can respond
Qualified buyers may find sellers more willing to discuss inspection requests, a closing timeline or help with certain costs. The right negotiation depends on the home and recent local activity. Before writing an offer, get an updated mortgage quote, understand the full monthly payment and examine property taxes and insurance. In Southwest Florida, condo association reserves and assessments can change the economics of ownership; in Pennsylvania, condition and heating costs can loom large.
What sellers should prioritize this fall
Sellers should avoid setting an asking price solely from a sale that closed in a much more competitive period. A current comparative market analysis, good listing photos, clear disclosures and an honest review of carrying costs can help attract serious shoppers. The October 20 release is a timely warning that national demand has slowed; the actual marketing strategy still needs to be built property by property.
Wondering what this slower market means for your next move?
Ken can help sellers review their local competition and help buyers narrow the search to homes that suit their budget.
Get a free review of your home’s value → | Explore your buyer options with Ken →
Ken Hoffmaster, REALTOR® • Pennsylvania: Iron Valley Real Estate – Keystone • Florida: Jason Mitchell Group. Contact and brokerage information.
Sources and verification
Editorial note: This is an original news analysis, not a reproduced article. Figures reflect the cited report or listing snapshot and may change. For a property-specific discussion in Pennsylvania or Southwest Florida, visit KennethHoffmaster.com. Brokerage and licensing disclosures appear on the website.


